Do your website is loading slow? Don’t know what’s the reason behind it and left it alone? If you say “Yes” to any of these questions, remember it’s already too late, and don’t again put it in the queue because your website’s speed largely determines your website’s success.
If you do not know how to figure out the problem and fix it on your own, don’t worry. Fortunately, we have compiled eight of the most common reasons for slow website loading and suggestions on fixing it.
But, before knowing the reasons, let us first begin with why the website loading speed is vital for business growth.
1. Why Your Website’s Loading Speed Matters?
Nowadays, visitors expect websites to be fast, even a second of delay pushes them to your competitor’s website, and you end up losing traffic, potential customers, revenue, and credibility.
According to the stats, it is found that:
- 47% of customersexpect a web page to load in 2 seconds or less.
- 40% of usersleave a website that takes more than 3 seconds to load.
- Even a second delayin page response can bring about a 7% drop in conversion rate.
Please be aware, nowadays, website speed is also considered as a Google ranking factor for both desktop and mobile sites. If you don’t maintain a good website performance, your website’s visibility on Search Engine Results Pages (SERPs) may decline, leading to lower traffic levels.
So, what does it mean? It means, no matter what device or browser your target audience is using to access your website, you must optimize your website for the highest possible speed.
Therefore, to put the right optimization efforts, let us begin by knowing the reasons for slow website loading.
2. Eight Reasons For Slow Website Loading
❖ Too Many Ads
Of course, using ads is a great way to monetize your websites with heavy traffic. At the same time, you must also remember, those ads can also slow down your web page loading speed.
More ads mean more HTTP requests, which would require additional processing time.
Especially the rich media ads – like interstitials, pop-unders, and auto-downloads – may create hundreds of HTTP requests that make your website unresponsive to your consumers.
Ads are additional HTTP requests and slow down web page loading time. Hence, limit the number of display advertisements to increase the performance of your website. Use them only where necessary, it will then improve UX, performance, and CTR’s to your ads.
❖ Too Much Traffic
You might have purchased a web server while you just started your business, and using it for several years can slow down your web page loading speed.
It is because, when you just started your business, you would have only a certain number of visitors to your site, but this is not the case now. As you grow, your website visitors also grow.
Hence, those web servers can only support requests from a certain number of people. Once that number has been exceeded, the page speed will automatically get slower.
Upgrade to a web server that can handle a high volume of traffic.
❖ Too Much Flash Content
Even though Flash is an excellent tool for increasing the interactivity of a website, it is more likely to slow down your website loading speed.
Generally, Flash contents are heavier in size, which may impact the speed of your website’s page loading.
Reduce the size of flash files or obliterate it to improve your page loading speed significantly. You can also look for HTML5 alternatives to replace your existing Flash content.
❖ Too Many HTTP Requests
In such a case, whenever a user visits your website, the browser will make several requests to load each of these files – which can naturally reduce the page load speed.
❖ Using An Outdated CMS
A Content Management System (CMS) is usually used for enterprise and web content management to create, manage, and modify content online.
So, when using a CMS such as WordPress or Wix to manage your website content, be sure, it has been installed with the latest updates of the software. If you are using an outdated CMS, it will significantly decrease the page loading speed.
Install the latest version of the CMS so that the software is kept error-free, especially with respect to speed.
❖ Using Large Media Files
Sometimes using large media files like images and video in your website can decrease your web page loading speed.
Moreover, using high-resolution images can take lots of bandwidth while loading. On the other hand, uploading larger sized images and then scaling them down can also increase the size of your web page – causing your website to load slowly.
There many free online tools and plugins available out there that you can use to compress media files within your content management systems to improve your website performance.
❖ Inadequate Caching Techniques
Caching is a technique by which the browser stores frequently accessed data in the ‘cached memory‘.
Without Caching, the website would have to download all the files, every time. But when you use caching technique, the browser does not need to reload all the data all over again. As a result, loading times are speed up.
Use browser/HTTP caching as well as server-side caching. There is a good chance that this will greatly improve website performance.
❖ Lack of Using CDN Service
With a CDN ( Content Distribution Network) service, visitors can receive high-quality web content delivered by a distributed network of independent servers located in different geographical regions.
Depending on the visitor’s geographic location, the requested content is served by the node located at the nearest available data center. This would minimize the round-trip time (RTT) and deliver the requested content much faster.
Use CDN if you have visitors from around the world. This ensures that commonly accessed data is cached in geographically distributed datacenters and minimizes round-trip time (RTT) so that your audiences can access content faster.
Now you would have understood that the website’s page loading speed depends on a variety of factors such as a too Many Ads, traffic, Flash Content, HTTP Requests and to name a few.
Understanding why a website is slow can be a challenge. If you face these difficulties, get in touch with iCore software Systems. At iCore software systems, our support team will help you get rid of slow loading websites forever.