There is no question that a positive picture of a brand will drive a consumer’s choice to purchase a product and, with nearly any business, a positive image of a brand starts online.
Your popularity today is primarily based on social networking and online review pages. For example, consumers need to read a minimum of ten online reviews before they feel they can trust a local business.
Since the image of a brand makes such an impression on someone’s decision to purchase, you must regularly monitor your reputation online.
However, controlling and affecting your credibility can seem like a challenge particularly because too much of it including online reviews which are out of your hands.
Thankfully, there are several tools and techniques that you can adopt to ensure that you defend the brand in 2020.
Let ‘s discuss the reputation management tools that you can use to track your brand ‘s credibility online, as well as the techniques that you can adopt to maintain the image of your brand and business.
Important reputation management software tools for you to use
To start managing your reputation online, it’s a smart idea to use reputation management tools. Especially if you work for a small-to-medium-sized company with minimal PR capital, and these software types will help you keep track of what people think about your brand online.
By utilizing one of these software solutions, you will minimize negative comments by answering digitally to consumers and also using their input as an incentive to develop the company or service or the product.
ReviewTrackers receives online reviews of over 100 third-party review platforms, including Twitter, TripAdvisor, and Facebook — most of all, you get notified if a consumer leaves a rating to ensure that you’re up-to-date on user input.
Cloud-based credibility and evaluation monitoring tools often allow you to monitor up-to-date problems and subjects that give you a clearer overview of consumer concerns and offers competitor identification and performance analytics.
This tool is used by customers such as Sears and Triple-A, is available to both enterprise and small-to-medium-sized enterprises.
The podium is a customer engagement tool that utilizes text messages to help companies maintain client interactions and create an online presence on many websites.
Podium support team is accessible through mobile phone, live chat, or email to ensure that you have the help you need to implement their tools properly. The platform fits well with small-to-medium local companies who have the time and money to transmit text manually to clients or leads.
Managing your reputation on various platforms, from Facebook to Twitter to Yelp, is exhausting and daunting — fortunately, software like Podium lets you display both user contacts and online opinions in a single dashboard.
Since inconsistent information may hurt your local SEO, you must ensure that your business information is consistent across each site. Luckily, Yext lets you correct some inaccurate company details in one location.
The software helps you to monitor your social networking pages and react to genuine consumer feedback, meaning that you have a clear understanding of your brand ‘s true online reputation and credibility. Yext is suitable for small and medium-sized businesses as well as major companies
BirdEye, a SaaS reputation management platform is employed by more than 50,000 companies. BirdEye gathers feedback from over 150 online review sites to ensure that you have a complete understanding of the brand’s online credibility. You can evaluate, promote and reply to reviews within a single dashboard.
Besides, you can use BirdEye to seek customer reviews on both desktop and mobile phones, or BirdEye’s messenger tool.
Apart from monitoring the review, BirdEye provides features to manage your social accounts, gain insight into your competitors’ customers, and create surveys and tickets to further improve your customer’s overall experience with your brand.
iCore Software Systems have hands-on experience in working with online reputation management plugins. Our online reputation management plugins project has 2 parts. If you have any enquiries, you can get in touch with us.
iCore Software Systems strives to fulfil the client requirements and eliminate their pain points through our seamless work ethic. Apart from meeting client requirements, we work smart to provide relevant and ample value addition along with our delivery.