Since the advent of the internet, technology, social media, news portals, and search engines, today the principle of buying and selling has been completely transformed. A large number of customers nowadays highly prefer to purchase a product through e-commerce over traditional retail shopping.
If you are planning to start a brick-and-mortar store or you already running a traditional marketing business in this era, remember you are at the biggest risk, because these days, customers’ preferences are constantly changing.
This is why we have compiled some of the most important reasons why moving your traditional business online in 2021 is a great way to minimize your investment while providing your customers with a better experience.
Let’s get started,
Benefits of Moving Traditional Business Online
If you’re a traditional marketing business owner who is still unsure to take a step to move your businesses online in 2021, then you will below find some interesting arguments for doing that.
You Can Reach Worldwide Customers
In traditional commerce, you can only do business where you have a physical store. You can only reach a limited number of people within the location.
But, this is not the case with e-commerce where you can do business wherever and whenever you want and attract customers worldwide. This means someone from any corner of the world can easily identify you and order a specific product they want at any time with a few clicks.
This, in turn, helps your business to earn more revenue than before.
Your Customers Have Easier Access to Products
While traditional retail shops rely largely on branding and relationships to drive more customers to their store, e-commerce drives most of its traffic from search engines.
For instance, imagine you own a car rental business in Texas. However, it is not easy for customers to travel long distances to reach your preferred physical store. Whereas if you run an e-commerce store, those who are interested to rent a car in Texas will definitely do an online search. So, before visiting a rental agency, they can easily visit the same store virtually, with just a few clicks, and can choose the model and rent it for the required length of time. Once the car is ready, the consumer only needs to pick it up.
It is that simple with e-commerce. According to the study, it is found that over 30% of e-commerce traffic comes from organic searches on search engines.
Apart from organic searches, there are also many paid marketing techniques such as advertisements, social media traffic which is the tipping point for many e-commerce businesses.
If you’re not familiar with digital marketing techniques, you can take advantage of a trusted digital marketing service agency for your e-commerce store, they will help market your products online and increase sales. So that you can better focus on providing quality products for your target audience.
Another significant reason to start an e-commerce business than setting up a physical store is its administration costs.
Compared to e-commerce, setting up a physical store involves a higher cost. First, you need to choose a location that is decently crowded with people and that keeps the customers coming back. Then, if you plan to rent some space, you will have to pay a monthly rental rate, which again varies with the space occupied and the market. The more popular the market, the higher the rent!
Other than your rent, there are other expenses to consider, such as the utilities and the employees. All these factors make traditional retail business an expensive one.
Whereas starting an e-commerce business requires less investment since it does not require the manpower and property of a physical store.
All you need to do is choose an eCommerce platform and set up your store with product information so that customers don’t have to travel or carry their carts and put their items in. They can simply type the specific product in the search box sitting at home, read the product description, add them to the cart, and checkout in just a few clicks.
In turn, this saves your money, paperwork, and time by allowing customers to buy products on the go.
You can Be Available 24/7*365 Days
One of the major factors why you should shift from traditional commerce to e-commerce in 2021 is that you can remain open all the time (24*7*365).
Additionally, this is an added advantage for both you and your customers. You can gain more and more orders, while your customers can shop at their own convenience. It is not possible for them to enjoy such a facility in a physical store as the store is usually closed on holidays and has a fixed number of days and hours to open and close.
Improved Customer Support
When you run a traditional brick-and-mortar business, it is much harder to keep in touch with your customers and get their feedback.
However, operating an online business will definitely improve the credibility of this part of the business. In addition, having a great customer service component will eventually attract more clients.
From the above argument, it is evident that in 2021, having an online business or moving a traditional business online will definitely bring several benefits.
If you’re planning to start an e-commerce business to cope with the market’s growth and do you need help expanding your reach? Well, get in touch with a full-service digital marketing agency, iCore Software Systems. We help you reap huge benefits for your business by implementing the right marketing strategy that guarantees more leads, better traffic, and high conversions.
Whether your business is a start-up or a multibillion-dollar corporation, we help it build a solid digital identity. So, what are you waiting for? Contact our digital marketing experts today to put your best foot forward in e-commerce in 2021.